My Major

Gemma Villalba "Marketing, Affiliates"
October 2015 via pixabay. Public domain dedicatoin

1. What do students in your program or department learn how to do?

In marketing, students learn how to communicate in the business world and learn how to market ideas, products, etc., to people.

2. What do people who get degrees in this field usually go on to do for work?

People with degrees in marketing can go into a huge variety of fields. Besides marketing, people can go into sales, public relations, advertising, etc. A degree in marketing allows students to go into a huge variety of fields depending on their specific interests.

3. What drew you to this field?

I am a people person that loves to communicate with others. I also love to market things (I've perfected that with my parents) in order to get my way. Just kidding, but sometimes not really. Anyways, back on topic, I've always enjoyed business and I think I am going to stick with marketing throughout my time here at the UA.

4. Name three of the leaders/most exciting people involved in this field right now in 2016. Why are they interesting or exciting to you?

According to this website the top three marketing leaders are Larry Page, the CEO and co-foudner of Google, Tim Cook, the CEO of Apple Revenue, and Mark Zuckerberg, the CEO, chairman, and co-founder of Facebook.

Besides being the top 3 leaders in the marketing world right now, I find these people interesting and exciting because they all run, or take part in running programs/companies that I use on a daily basis. It is very interesting to me how much these people accomplished with a marketing degree, and since I am considering pursuing that, it makes me excited for what I could accomplish in my life.

5. What are the names of three leading academic/scholarly journals in your field? Where are they published?

According to this website the top three marketing journals are Journal of Marketing, Journal of Marketing Research, and Journal of Consumer Research.

All of these journals are published online. With technology becoming more and more prominent in today's world, it makes sense why these journals are published online as well as in print.