My Interviewees as Professional Writers

Gerd Altman "News, Press, Newspaper" March 2015 via pixabay.
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Having already completed my interviews before the end of deadline 6 was very beneficial because I have a deeper insight into these professor's writings through taking to them rather than just research.

1. Give us the name of each interviewee and write a short summary of the kinds of professional publications they've authored.

Dr. Levy has written a huge variety of professional publications. While talking to him, he even showed me many of the writings he has published, including original drafts of some articles, which was very cool to see. Dr. Levy has written books, articles, poetry pertaining to marketing, and a one act play.

Dr. Harvey mainly writes articles in his professional world. The articles are about marketing, because that is the field he works in. Some of his articles he has published have been cited over 7,000 times, while other articles by professionals only are cited 20 times.

2. What professional genres has each interviewee written in? Explain how these genres differ from each other, according to conventions, formatting, techniques, content, and anything else that seems relevant to describe.

Dr. Levy- Leaning about Dr. Levy's writing was extremely interesting because he showed me many examples of hard copies of his writing that he had in his office. Being able to actually see his writing while he was talking about it was a very cool experience. One publication he showed me was his article "Stalking the Amphisbaena," published in December of 1996. The second one he showed me is called "Symbols for Sale."

The two genres of these articles are similar, but not the same. The Amphisbaena article is about marketing and psychology while also integrating an ancient myth as a metaphor into the piece. It also incorporates humor and personality into it. The second article also has personality integrated into it but it definitely has more of a professional, informational tone to it.

Dr. Harvey-  Unlike my interview with Dr. Levy, Dr. Harvey did not show me specific examples of his articles however he did explain to me that he writes solely about marketing and some of his articles have been cited from other professionals over 7,000 times.

The first article I found of his is called "Monitoring Reverse Logistics Programs: A Roadmap to Sustainable Development in Emerging Markets." The second article I found is entitled "The Occurrence of Bullying in Global Organizations: A Model and Issues Associated With Social/Emotional Contagion."  Similar to the articles by Dr. Levy, the first article listed also involved psychology and the second was just about marketing.

3. What is the context surrounding the two different pieces published by each of your interviewees? 

Dr. Levy- The first article I mentioned that was written by Dr. Levy was written for the Journal of Consumer Research for their 25th anniversary. The second article was written for the Harvard Business Review.

Dr. Harvey- The first article about monitoring reverse logistics programs was written for the Multinational Business Review. The second article involving psychology was for the Journal of Applied Social Psychology.

4. What is the overall message of each piece? How did you decide this? 

Dr. Levy- The message of these pieces was to be informative while also adding humor and personality into these pieces to make them interesting. I decided this because while I was talking to Dr. Levy he explained that he enjoys being humorous in his writing and creating titles and using words that interest the reader and draws them into his articles, books, etc.

Dr. Harvey- The message of these articles by Dr. Harvey and his associates is about marketing and psychology as well. The message for these is how marketing can be used in all aspects of life and how it pertains to different aspects of businesses and economics.

5. What purpose is each piece trying to achieve? Cite specific details from the pieces in your answers. 

Dr. Levy- The purpose for the first article was to connect psychology and marketing to the ancient myth of the Amphisbaena. The second article was about how the "language of symbols" integrates into the marketing world.

Dr. Harvey- The message of the first article is how institutional theory can be used to show positive and negative impacts on environment sustainability and how this can be predicted.