Content Outline

This blog post's purpose is to answer the question "How are you going to organize your project?" Well, that's a good question. Truthfully I hadn't thought about that until now so this assignment is very beneficial in helping me get organized and prepared for production week.

Note: This is a very rough outline and will probably change as I develop my project more. However this is just a starting point for my podcast to get the ball rolling.

• Opening Section
• Intro and outro music
• Explain the topic - writing genres in marketing
• Briefly introduce genres as the main topics for the podcast
• Set up podcast like a radio show - casual, laid back, informative
• Mention "special guests" (aka interviews I recorded)

• Section 1 - What genres are used in the marketing field and why they are used
• Emails - used for communicating with internal and external audiences in their profession
• Academic articles - written for websites (ex. Professors or leaders of a division at a university write articles on their specific university affiliated website), academic journals, newspapers, books, etc.
• Books - written about a variety of different topics within the marketing world

• Section 2 - Examples of these genres
• Not sure about examples of emails yet, will revisit this soon
• Academic articles - examples my interviewees showed me as well as examples I found online by my interviewees as well as other professionals in marketing
• Books - examples will be shown the same was as academic articles

• Section 3 - Why these genres are important
• Basis for marketing world
• Helps people staring out in marketing get a handle on the profession
• Other professionals can use/cite these professionals' articles and books for their research and/or academic purposes

• Closing Section
• Talk about advice my interviewees gave me relating to younger students and/or professionals getting started in the marketing field
• Revisit why this is an important thing to know